Updated: Mar 2, 2021
How do we take our creative ideas and turn them into a business with raving fans? Especially when you're the only one in the business doing all the work. Emmerse Yourself explores how to create success and break the mould, even when you're going it alone.
"It was Emma’s resilience in developing Quirk! that was truly inspiring. Regardless of how talented we are, Emmerse Yourself reminds us it will be our focused persistence that ultimately defines our success. Wonderful read for anyone considering moving into an entrepreneurial role or looking to elevate an existing business." - William B.
Those of us who consider ourselves creatives are really good at coming up with ideas, playing with our creativity and design process until we make a 'thing' that we are proud of. It's a fun process and one we can lose ourselves in easily.
We do it because we're passionate and that passion fuels us to create.
But what happens when you suddenly want to turn your creativity into a business?
This is exactly the question I was faced with in 2016 before I created Emmerse Studios. I had always been an artist, drawing since the age of 5 and was passionate about creating clay models, animations and stories. None of which materialised any further than just ideas I was working on for the sake of my own creativity.
As a first attempt at business, I had brought 2 small projects to life in 2013 and sold roughly 50 copies of a card game and 12 copies of a book. It wasn't enough to make a living off of and I had no idea about running a business!
Who knew 5 years later I would be working on the same card game, that would go on to sell over 10,000 copies, becoming an award-winning & best selling product, selling in high street retail chains, gaining recognition in the Toys & Games industry and licensing to Gibsons in 2019.
What was the difference between creating a product in 2013 and creating that same product again in 2017?
Why did one fail while the other succeeded?
What was I doing differently now? and how can you do the same?
Emmerse Yourself - How to go it alone and break the mould is my first book about starting a company alone, taking my card game Quirk! from a failed Kickstarter campaign to a word of mouth, "infect your brilliance" sensation and achieving every incredible goal I set for myself. It was a whirlwind and one in which I didn't stop moving!
During this adventure, there were plenty of twists and turns, emotional experiences to navigate and getting back up again to change course.
In the first part of the book, I share my story of how Quirk! became a successful product. The rest of the book is packed with lessons I learnt along the way, especially those 'one to one' mentoring sessions that made me stop thinking like an artist and instead, start focusing as a business that produces art.
If you can't seem to get your ideas off the ground and are stuck in the creative cycle, let Emmerse Yourself inspire you to get where you want to go!
"When I started reading this book, I wasn’t expecting to come out at the end with such added value and direction. I am relatively new to the whole creative industry and been struggling to know which direction needed to go in with my ideas. This book has been well thought though when written and is full inspiration stories, ideas and advice needed to make the right decisions and not fall into some traps you may face along the process. It's definitely a book I can keep reference back to when I need advice on certain aspects." - Ash
Want to learn more? Here's more of what you will discover in the book:
In Emmerse Yourself – Emma taps into the heart, mind and soul of a fledgling creative start up to uncover the truths about what drives a product and person into new-found success in a brand new industry.
Sharing her own story, Emma illustrated, designed and manufactured over 12,000 games, working solo and taking her own creation from unknown to bestseller, hobby sales to high-street retail and independently-made to licensed deal in the space of 3 years; gaining industry recognition and awards along the way.
You will also:
Explore how to go it alone and break the mould in your own way.
Dive into working strategies that will help any solo creator become an efficient powerhouse; even when you cannot delegate your to-do list.
Develop an understanding of how your emotions affect your progression and how to navigate them.
Learn how to recognise constructive criticism and turn negative feedback into a useful resource.
Have the tools to discover how you make yourself and your creativity stand out in any crowd.
If there’s an idea you're working on and you're interested in starting a business (especially in tabletop games), it's worth popping a copy into your cart.
"I really enjoyed reading this, lots of practical tips as well as learning about the writer's experiences and her story. Her story is inspiring and I liked the reminders to be ambitious and dream big. The practical tips were really useful and I will definitely be trying out some of the techniques in the book. I am not a game designer but I work alone from home and this book really resonated with me." - Ann Jackson